His billy club versus Crook’s burlap sack wasn’t much of a match – there's grainy footage of when a security camera caught Cookie Cop beating the fuck out of strung-out Cookie Crook at 4 AM behind a lamp post – so the dog was there to balance things out.Įventually Cop retired and Crook was probably shot, because soon we were only exposed to the dog.

This came about because the cop was abusing his authority. They decided to mix it up by giving Cookie Crook a dog, dressed exactly the same way. I’m sure the interns' escapades came to a halt when a senior in marketing caught them trying to pass their new campaign into production: Cookie Crook being caught in a sting operation as he tried to solicit a prostitute with some stolen cookies. Perhaps Cookie Crisp was losing popularity and went on the marketing department’s backburner it seemed like the interns were handling the mascots because it was all over the place. It seemed that the marketing group alternated between these two over the next few years, sometimes featuring one more than the other. The original concept was that Cookie Crook tried to steal the cereal Cookie Cop gave chase. They came up with a standard Irish cop with a billy club (they left out the flask of whiskey) to keep Cookie Crook in check. General Mills finally got on the same page as the rest of the public – the public that was living in fear of losing their boxes of Cookie Crisp – and created something to finally neutralize all the lawlessness. The Cookie Crook, who had the typical robber’s black mask over his eyes, and he was running amok. Then we had a Cookie Crisp criminal show up, a.k.a. The wizard was there for a while, then disappeared. Of course the chocolate chip cookies were the ones that survived, because if you’re going to model your cereal after cookies, don’t half-ass it with some sort of healthy-type shit.īut I digress. And he didn’t just pop out chocolate chip cookies – back then the option was chocolate chip, oatmeal, or vanilla (read: plain). I suppose the cookies were so delicious that the only way you could believe they were real was because they were conjured up in a cauldron by this mysterious enchanter. About twenty years ago there was a wizard that represented Cookie Crisp who held the cookies in a large pot. Most of you may not really care, but I think it’s worth noting that this is just the latest in an actually significant list of mascots for Cookie Crisp cereal. Not coincidentally, he’s got the exact same “Cow-OOOOOkie Crisp!” howl as the mascot before him, which was a dog outfitted as a robber. I just saw a new commercial for my former favorite cereal of all time, Cookie Crisp.

Cookie crisp wizard