the needs of the many outweigh the needs of the few

#THE NEEDS OF THE MANY OUTWEIGH THE NEEDS OF THE FEW FULL#

We open the door to ‘attraction’ marketing campaigns. What matters most about each of these personas is that they aren’t simply demographics, but actual personalities – complete with names, bios, and sometimes even faces – that we reference to get to know our clients “individually.” By doing our research in this way, we can approach what may seem big and faceless and turn it into something personal and identifiable.Īs a result of creating personas, we are able to accomplish some important things, namely: 1. Regular readers of our blog and my articles on will understand that I am getting into the subject of marketing personas here. Instead, we identify who our very best potential customers are, and then dig deep to ensure we understand where they come from, what their buying motivations are like, their stage in life, and what information they actually want from us. The basic answer is that we don’t try to be all things to all people. As a quick preview, though, I’m going to share with you a few thoughts about the way we approach this challenge at KAYAK. We’ll be discussing the problems and challenges of modern marketing in depth, so I hope you’ll take the time to listen in. The Short Answer to the Individual Marketing Challenge I truly hope you can attend this informative discussion and participate in the dialogue. The Power Talk event is hosted by David Amerland, author of “Google Semantic Search.”ĭavid’s previous HOA drew 20,000 views, so the bar is high. I’ll be in on the talk, as will Mike Allton of Social Media Hat. That’s going to be the subject of Wednesday’s (MAR 12th) Social Media Today Power Talk Session How Marketing Became Personal, scheduled for 10 a.m. How can a business like yours give customers what they really want without spending every hour, and every dollar, in the process? I believe it’s simply very difficult for them change their practices to start thinking of the individual. That goes against conventional agency thinking, because these firms focus on mass-media. Rather, they want – and even expect – businesses to relate to them as individuals. However, in the world of online marketing, it’s quite an outdated point of view.īusinesses of all sizes are discovering that prospects and customers (big surprise) don’t like advertising any more. Spock famously decreed that “the needs of the many must outweigh the needs of the few.” It’s a great quote, and a rather selfless philosophy when you’re trapped next to a spaceship’s overheating reactor. I’m sad that you don’t see the sacrifice we are all making as very small when weighed against a preventable loss of life.Mr. I’m sad that you see a “stay at home” plan as a loss of your rights.

#THE NEEDS OF THE MANY OUTWEIGH THE NEEDS OF THE FEW FULL#

And if the ICU beds are all full of people with COVID-19, then people who are injured in car accidents, firefighters with smoke inhalation, police officers shot by bad guys, and and anyone else who might need an ICU won’t get a bed.

If all the ICU beds are full of people getting their short-term care, then more people who need that short-term care won’t get it, and they will die. Most people with COVID-19 will recover on their own, a small number will need a brief time in the ICU, and an even smaller number will die no matter what.

Most of us will probably still get the virus, but the point of staying home is to slow down the spread, so that hospitals aren’t overwhelmed by a huge rush of sick people. Yes, the point of the many staying at home is indeed to reduce the spread of the virus so that our most vulnerable members of the population will be less likely to die.

The needs of the many outweigh the needs of the few